Commercial Break Critical

Overview

Overview

Canadian Code of Advertising Standards

Canadian Code of Advertising Standards

Code’s Clauses

Code’s Clauses

Consumer Complaint Procedure

Consumer Complaint Procedure

Interpretation Guidelines

Interpretation Guidelines

Gender Portrayal Guidelines

Gender Portrayal Guidelines

Special Interest Group Complaint Procedure

Special Interest Group Complaint Procedure

Overview

Overview

Online Complaint Submission Form

Online Complaint Submission Form

Overview

Overview

Complaints under Clause 10 or 14

Complaints under Clause 10 or 14

Complaints under all other Code clauses

Complaints under all other Code clauses

Current Reports

Current Reports

Archived Reports

Archived Reports



While ASC accepts and responds to written complaints from consumers about ads, complaints that raise a potential Code issue are reviewed by independent, volunteer bodies ��� the national and regional Consumer Response Councils (Councils). These Councils include representatives from the advertising industry and the public who volunteer their time to support this importance process. There are five Councils across Canada in Halifax, Montreal, Toronto, Calgary, and Vancouver.

HOW COMPLAINTS ARE REVIEWED AND HANDLED
Below is a summary of how consumer complaints are reviewed and handled by ASC and Councils. For more detailed information, refer to the Consumer Complaint Procedure in the Canadian Code of Advertising Standards.

PRELIMINARY REVIEW OF COMPLAINTS
ASC will review your complaint to determine if there is a potential issue with the ad under the Code. If your complaint does not raise a Code issue, ASC will send you a letter of explanation. To provide insights to advertisers about consumer concerns about advertising, ASC will send a copy of your complaint to the involved advertiser. We will remove your name and contact information from your complaint if you have not given us permission to share this information with the advertiser.

COMPLAINTS UNDER CLAUSE 10 (SAFETY) OR CLAUSE 14 (UNACCEPTABLE DEPICTIONS AND PORTRAYALS)
Based of ASC���s experience, consumer complaints citing safety concerns or concerns about unacceptable depictions and portrayals can often be resolved when the advertiser has the opportunity to share its insights directly with consumers. Here are the steps involved in handling consumer complaints under Clause 10 (Safety) and Clause 14 (Unacceptable Depictions and Portrayals).

  1. If there is a potential issue with the ad under the Code, the advertiser, ASC will forward the complaint to the involved advertiser for its direct response.
    • If you have given us permission to share your name and contact information with the advertiser, the advertiser���s response will be sent to you directly and ASC will receive a copy.
    • If you have not given us permission to share your name and contact information with the advertiser, we will remove your name and contact information from your correspondence and ask the advertiser to respond to ASC. We will then forward a copy of the advertiser���s response to you.
  2. If, after receiving the advertiser���s response, you are not satisfied, you can request a review by Council.
  3. ASC will then review your complaint and the ad against the applicable Code clause to determine whether there is a potential Code issue. If there is a potential Code issue, your complaint will be forwarded to Council for review.
  4. If Council determines that the ad contravenes ��� or goes against ��� one or more clauses of the Code, Council will ask the advertiser to change or remove the ad. We will advise you in writing of Council���s decision.
  5. If Council determines that the ad does not contravene the Code, we will inform you, in writing, of Council���s decision.
  6. If you disagree with Council���s decision, you can request an appeal within seven days of receiving the decision. For more information, refer to Appealing a Council Decision in the Canadian Code of Advertising Standards.


COMPLAINTS UNDER ALL OTHER CODE CLAUSES
Here are the steps involved in handling consumer complaints under all other Code clauses (other than Clause 10 or Clause 14).

  1. If there is a potential issue with the ad under the Code, the advertiser will be asked to comment, in writing to ASC, on your concerns.
  2. ASC will review the advertiser���s response. If a potential issue remains under the Code, your complaint will be forwarded to Council for review.
  3. If Council determines that the ad contravenes ��� or goes against ��� one or more clauses of the Code, Council will ask the advertiser to change or remove the ad. We will advise you in writing of Council���s decision.
  4. If Council determines that the ad does not contravene the Code, we will inform you, in writing, of Council���s decision. If you disagree with Council���s decision, you can request an appeal within seven days of receiving the decision. For more information, refer to Appealing a Council Decision in the Canadian Code of Advertising Standards.



About Standards
Canadian Code of Advertising Standards
Trade Disputes
Gender Portrayal Guidelines
Ad Complaints Reports
Special Interest Group Complaints
Consumer Complaints Response System
Code Interpretation Guidelines
How Complaints are Handled
Submit a Complaint
About Clearance
Submit an Advertisement
Clearance Areas
Clearance Forms
Rates
Online Submission
Create a New Account
Logout
Alcoholic Beverage Advertising
Food & Non-Alcoholic Beverage Advertising
Consumer Drug Advertising
Cosmetics’ Advertising
Children’s Advertising
About Membership
Membership List
Information Request Form
About ASC
History
Public Service Announcement
Membership List
Board of Directors
Contact Info
Location Map

Tinggalkan Balasan

Isikan data di bawah atau klik salah satu ikon untuk log in:

Logo WordPress.com

You are commenting using your WordPress.com account. Logout / Ubah )

Gambar Twitter

You are commenting using your Twitter account. Logout / Ubah )

Foto Facebook

You are commenting using your Facebook account. Logout / Ubah )

Foto Google+

You are commenting using your Google+ account. Logout / Ubah )

Connecting to %s